Benefits of Investing

By 2040, investment in the West End’s public realm will boost local GVA by 122% and jobs by 14%.

To secure London’s future as a competitive, global city, it needs to evolve and change. We will regenerate the area and attract investment, ensuring the West End is worthy of its world-class status, now and into the future. Our bold proposals will:

  • Contribute to enhancing the international appeal and competitiveness of London
  • Attract visitors and inward investment
  • Increase footfall
  • Create new jobs and business opportunities

Benefits of our public realm programme:

  • Reducing carbon emissions and contributing to a Net Zero Carbon economy
  • Safer roads, contributing to the Mayor of London’s Vision Zero and Westminster Council’s safer roads for all policy
  • Supporting and encouraging more cycling and walking, contributing to the Mayor of London’s Healthy Streets and Westminster City Council’s Local Implementation Plan
  • Contributing to reducing local pollution, particularly on Charing Cross Road, one of the Mayor of London’s ‘Air Quality Focus Areas’
  • Delivering better and more reliable bus journey times
  • Creating more footway space, in particular to accommodate the predicted 80% increase in visitors to the Charing Cross Road area when the Elizabeth line is fully operational
  • Increasing greening of the West End
  • Reducing flood risk with natural drainage and planting
  • Reducing crime and anti-social behaviour by designing spaces and areas to make crime less likely
  • Improving wellbeing of people who live, work or visit the area, by creating spaces where people can relax


Increase in Gross Value Added (an additional £10.9bn)
Increase in jobs (6,270)
Growth in business rates
Projected increase in commercial rents

Our Projects