Placeshaping Strategy

A dynamic, world-class destination

Heart of London Business Alliance has created an ambitious Placeshaping Strategy, with bold proposals to reinvigorate the West End. Designed to improve the pedestrian experience in the area, the proposed projects within the Strategy will preserve and enhance the unique character with permanent improvements to streets and spaces for residents, visitors and workers.

Through ongoing consultation with residents and businesses, we are bringing together the private and public sector to input into the schemes and make the changes happen that will benefit our whole community.

Our Placeshaping Strategy will deliver

  • A high quality public realm which supports more walking and cycling
  • Contrasting character areas
  • Spectacular gateways
  • Side streets transformed into attractive new places to visit and dwell
  • Less traffic and pollution
  • Opportunities for spectacle and celebration in the public realm
  • Animated upper levels of buildings
  • A strengthened night time experience through varied and complementary uses
200 Million
visitors a year
Gross Value Added
people employed within the district

Our Projects