Since 2001, Heart of London Business Alliance has been cementing London’s position as a world-class destination by working on behalf of over 500 businesses and 100 property owners in the Leicester Square & Piccadilly Circus and Piccadilly & St James’s and St Martin’s areas of the West End.
Home to galleries, theatres, restaurants, cafés, bars, world-famous shops, cultural institutions and associations, the area is truly unique with an experience-based economy that caters to every taste. From the BAFTA headquarters to the National Portrait Gallery and the Royal Academy of Art, the area’s cultural heritage stretches back centuries yet it remains at the forefront of the arts.
Our role is to protect and promote the West End as a world-class environment to live, study, visit, trade and invest. Our £37m plan for the Heart of London area will ensure the West End upholds this internationally renowned reputation.